hugorune wrote:
The real pity - and has been pointed out hundreds of times by a lot of people - is that the idea was a very good one. Shame really.
I honestly naively thought that they might have done some serious research about how they were going to fund it. Worked out what their potential audience was, done everything possible to minimise costs, worked out how much they needed to raise to meet these costs, got some advertisers on board for day one, etc. I'm not an expert on social media, but their social media set-up is antiquated and rubbish. Why they have set it up this way which guarantees that Ofcom are involved, which gives them the minimum amount of wriggle room with regard to content, which is the most expensive to run, which is basically out-of-date in terms of the basic model, I have no idea.
And I know I've already said this several times, but if you do it this way then you have to be on TV, otherwise it's pointless. You're actually allowing an Internet stream to be monitored by Ofcom; it's just plain daft. It would be more justifiable if you were on TV and reaching a significant audience, then you could attract advertisers. I don't know how much this costs, but if you don't have the budget for that, forget this way of operating.
Edit: according to this thread, it was about £500,000 in 2007
forums.digitalspy.co.uk/showthread.php?t=659929
But this suggests it would be £1.7 million:
uk.answers.yahoo.com/question/index?qid=20071008110414AAKI59Z
This link suggests that more TV channels close than are launched:
www.information.tv/News/?NewsId=46
These are the kind of questions you need to be asking yourself, not just assuming that you're going to magic money from a money tree.